Organizational culture and identity are essential factors in performance, and often what determines varying levels of success across organizations with the same business models. Culture defines the unspoken parameters for behavior and action, and establishes what is aspirational and also limits what is tolerable. It tells everyone in the organization how they will work together and interact with those outside the organization, most importantly customers. Cultivating a desired organizational culture requires a lot more than tinkering with the visible aspects of the organization, most notably its values statements and its work environment.

• understand their unique culture and identity and how it enables or inhibits performance
• identify key behaviors and social practices that influence and sustain culture
• model the right behaviors through language, communications and actions
• design and execute initiatives, from leadership coaching to culture transformation to embed the right behaviors in culture